“The professional answer for all hair types around the world”

J’aime My… EXPERTISE

All the products are tested
and approved by our hair dressers
in the Franck Provost Academy.

J’aime My… BENEFITS

Each type of hair
gets the proper treatment
through a creamy texture.

J’aime My… RESULTS

All hair types are healthier
and look as good as after exiting
a Franck Provost salon.

J’aime My… PASSION

The formulas are sensorial
and each range has a particular
fragrance, fruity or floral.

J’aime My… GLAMOUR

Beautiful pictures of models
and Parisian lifestyle
to illustrate a rich brand history.

J’aime My… EXIGENCE

All the shampoos are
silicone-free, without MIT/MCIT
and parabens.